Foundations of Real Estate Blogs. Setting up a blog is an important step towards maximizing your visibility online, but your audience will want a very different experience versus that of a traditional blog and you must plan accordingly. The most basic principles of design all involve identifying both your audience and their needs. Only then can you truly begin to put together a cost-effective and worthwhile web presence. For example, instead of large groups of text, your visitors will want to briefly read the features of the property, possibly in list for for easy scanning for items that might interest them. They’ll also want to see pictures, and lots of them. With this in mind, it’s important to select a layout built to handle these types of designs.
By limiting yourself to the traditional one-column design, you are seriously hindering the volume of properties your visitors will be able to view at one time. To avoid this, it is crucial to display as much relevant information as clearly as possible near the top of the page.
Some of the key elements bundled with these designs include a scrolling featured property listing, a two, three or four column base list of properties available and a basic and advanced search option. The first two clearly and efficiently display relevant information to perspective clients while the third allows them to find exactly what they may be looking for.
Because WordPress is open source, there are literally hundreds of pre-branded real estate themes ready for use to fit a variety of color schemes and site visions. These can be easily installed into your existing WordPress installation and tailored to your needs without losing any of your pre-existing content.
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